Amazon is retiring Alexa

Amazon is shutting down Alexa Internet, a service that has provided web traffic analysis for more than two decades. was used to track the performance of competitors and the websites.

Alexa was founded in 1996 and bought by Amazon in 1999.

In an announcement post, the team said the company stopped offering new subscriptions on December 8th, 2021, and will shut down the site on May 1st, 2022.

Amazon is retiring Alexa as it feels that the cost of keeping the site active is not worth the expense now.

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